Addys Bronze 2019 - x2
Background:
The mobile payment industry is changing the old-fashioned way of paying for things and paying people back. In the U.S. mobile wallets are expected to surpass the use of both credit and debit cards by millennials in 2020.
The mobile payment industry is changing the old-fashioned way of paying for things and paying people back. In the U.S. mobile wallets are expected to surpass the use of both credit and debit cards by millennials in 2020.
Challenge:
Venmo wants to establish in the millennial culture as the most popular mobile payment app and to be one of the giants of the rising industry.
Venmo wants to establish in the millennial culture as the most popular mobile payment app and to be one of the giants of the rising industry.
Target:
Venmo wants to take the lead in the niche of the industry by targeting millennials from 18-35 year olds. Young adults that are aware of the existence of mobile payment apps but not necessarily know Venmo.
Venmo wants to take the lead in the niche of the industry by targeting millennials from 18-35 year olds. Young adults that are aware of the existence of mobile payment apps but not necessarily know Venmo.
Why Memes:
Memes have become a native language for millennials. We thought their “native” language would be a powerful way to connect with them.
Big Idea:
Money Made Easy.
Money Made Easy.
:06 Clips
Prints
Social Media
These are actual situations that happen. How friends can utilize Venmo.
Snapchat Filter
Here’s a way of keeping a track of who owes who money.
referral code
One way of getting people to use Venmo. Hydrating them.
Ambient Ads
Venmo is indestructible and trackable. Cash is NOT!
Would you rather carry this many bills or one phone?
Art Directors: Arthur Bukujian & Lawrence Liang
Copywriter: Eamonn Coughlin
Creative Strategist: Jose Lopez
