Background:
Audi has struggled to make an impact in the in the US market due to it’s powerful competitors BMW and Mercedes-Benz. However, they have always had an edge on technology. With cars completely changing now, technology is a key factor to stay ahead in the game. Audi has the bragging rights of being the first car company to have LED lights on their cars. Now, they have about a 1000 lumens in the lights which can make night look like day.
Target:
Millennial male gear-heads. Men that love cars and appreciate the work that’s put into making a car.
Problem:
Lights are not considered a big deal to car buyers. However, we want to change that. We want to make people aware that Audi is not only an amazing car but also has LED lights that no competition has.
Insight:
Every year a new car model comes out, there is new technology to it. Technology will never cease progression.
Solution:
Make the Audi’s LED headlights iconic.
Big Idea:
Recognize the eyes.
Website Banners
These web banners will be placed on sites that are gear-head favorites like; Car and Driver, Carbuzz, etc. They will redirect the user to Audi’s website.
Social Media
There will be short Instagram ads with all the headlight shapes. This will help Audi make their LED headlights iconic.
Youtube Sponsorship
Sponsored by Audi, there will be a dark mode on Youtube to get the ultimate feeling of light.
Art Director: Arthur Bukujian
Copywriter: Arthur Bukujian
Creative Strategist: Arthur Bukujian
