Brief:
Microsoft has changed. Radically. You have limitless potential; Microsoft offers limitless possibilities. Create a big and bold idea that revolutionizes what people think about them.
Microsoft has changed. Radically. You have limitless potential; Microsoft offers limitless possibilities. Create a big and bold idea that revolutionizes what people think about them.
Target:
Males and Females aged 10 to 18. They have the ability to think and put things down onto paper, but they do not have the ability to bring their ideas to life. These kids have a passion for solving real-world problems in a creative way.
Males and Females aged 10 to 18. They have the ability to think and put things down onto paper, but they do not have the ability to bring their ideas to life. These kids have a passion for solving real-world problems in a creative way.
Problem:
Natural disasters continue to devastate our world, and we continue to feel helpless every time one strikes.
Natural disasters continue to devastate our world, and we continue to feel helpless every time one strikes.
Challenge:
Showing people that solutions start as ideas and helping them realize everyone can do their part to solve these unexpected disasters.
Main Message:
You have seen all of your favorite cartoon characters get hurt numerous of times, and the products that will help them recover and feel 100% again are available at CVS.
Big Idea:
Creativity Resurfaced.
Creativity Resurfaced.
:06 clips
These social media posts will redirect the viewers to the competition brief and landing page of #projectsurface
Why Real Disaster?
The art direction of these social media posts are meant to grab the viewers attention. This will make the viewer think that this is really happening. Until they realize that it is an ad. You never know when it will happen, this way they can act fast.
Landing page/competition Brief
The landing page gives the contestants the rules and description of the competitions. Also redirects them to the app required to use for submissions.
App
What does Sketch2Tag do?
Sketch2Tag is an app designed by Microsoft that can turn any sketch your average child can Identify, and it can transform it into a more elaborate blueprint. Sponsored by #ProjectSurface, people are able to scan their sketches using the Sketch2Tag program and turn their ideas for disaster relief into blueprints ready to be created.
Sketch2Tag is an app designed by Microsoft that can turn any sketch your average child can Identify, and it can transform it into a more elaborate blueprint. Sponsored by #ProjectSurface, people are able to scan their sketches using the Sketch2Tag program and turn their ideas for disaster relief into blueprints ready to be created.
Winners:
Winners of the competition will be given the chance to intern at Microsoft and have their submission become a reality.
Winners of the competition will be given the chance to intern at Microsoft and have their submission become a reality.
Art Directors: Arthur Bukujian & Alex Kuisel
Copywriter: Chris Salas
Creative Strategists: Arthur Bukujian, Chris Salas & Alex Kuisel
