Boxed Water "Give Back to Earth”

The only water that is served in an eco-friendly carton. Give back to the Earth by drinking Boxed Water.

Background:

Boxed Water is a provider water in recyclable paper boxes in United States. Boxed Water was founded in 2009. Boxed Water, the first national company to offer a sustainable alternative to plastic bottles, commissioned a third-party survey to identify water purchasing behavior across the US.

Target:
Males and females 25-35 year olds who live in major cities. Weekend warriors go to Tahoe for the weekend. Like to enjoy the great outdoors.

Problem:

People don’t even know about water being sold in cartons and why.

Insight:

Study surveying over 5,000 people across the country reveals 49.7% of consumers will avoid purchasing plastic water bottles due to their unsustainable packaging.

Solution:
“Purely simple”. Basically using our product is good for the planet any other option isn’t.

Big Idea:

Your gift to earth.

Social Media

Billboards

Prints

Ambients

For every Boxed Water you buy, we plant a tree. This ambient shows the idea of that with the Salesforce park wrapped with a carton and trees growing out of it.